Case: Beauty salon

About the project

Cooperation lasted more than a year. During this period, they made a very good increase in subscribers.

To work.
Actions were developed, advantages were highlighted, and a guide to managing Instagram was given. According to the results:
● started advertising
● tested different approaches and geolocations
● created photo and video creatives


Goals that were set

Get an audience

Increase sales

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What did you do?

Conducted an audit of previous advertising campaigns
Tested about 15 creatives and offers and found working connections
Expanded the geography of targeting
Tested different advertising objectives and identified the most effective ones
Tested and optimized the audience that buys services, and not just goes to the profile


Examples of creatives


The issue of attracting customers to services was completely closed

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