Case: Beauty salon
About the project
Cooperation lasted more than a year. During this period, they made a very good increase in subscribers.
To work.
Actions were developed, advantages were highlighted, and a guide to managing Instagram was given. According to the results:
● started advertising
● tested different approaches and geolocations
● created photo and video creatives
Goals that were set
Get an audience
Increase sales
Fill the page with content
What did you do?
● Conducted an audit of previous advertising campaigns
● Tested about 15 creatives and offers and found working connections
● Expanded the geography of targeting
● Tested different advertising objectives and identified the most effective ones
● Tested and optimized the audience that buys services, and not just goes to the profile
Examples of creatives
Results:
The issue of attracting customers to services was completely closed