Case: A large offline store
About the project
A large offline store approached us with the task of launching advertising for their products. They had never attracted customers through advertising before.
Set goals:
- Test contextual advertising
- Set up a merchant center
What was done:
- Provided recommendations for increasing the conversion rate of the site
- Created a product feed
- Set up a merchant center
- Launched search and advertising campaigns
Result:
- We received 484 applications for 131 UAH each
- We tested different PPCs and kept only the most effective ones
