Cases Eng

Offline lighting store

Case: A large offline store
About the project
A large offline store approached us with the task of launching advertising for their products. They had never attracted customers through advertising before.
Set goals:
  1. Test contextual advertising
  2. Set up a merchant center
What was done:
  1. Provided recommendations for increasing the conversion rate of the site
  2. Created a product feed
  3. Set up a merchant center
  4. Launched search and advertising campaigns
  • We received 484 applications for 131 UAH each
  • We tested different PPCs and kept only the most effective ones
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