A large offline store approached us with the task of launching advertising for their products. They had never attracted customers through advertising before.
Set goals:
Test contextual advertising
Set up a merchant center
What was done:
Provided recommendations for increasing the conversion rate of the site
Created a product feed
Set up a merchant center
Launched search and advertising campaigns
Result:
We received 484 applications for 131 UAH each
We tested different PPCs and kept only the most effective ones