Case: the game
About the project
The client created a game that needed a white audience. It was necessary to test different models, since the game was new, to test the business model, and to test how much you could get purchases for. The client asked for all these tests.
Set goals:
- Installing the game
- Eliminating geos that do not pay off
- Search for the most profitable "connections"
What was done:
- Created creatives and texts for different target audiences
- Set up all the necessary analytics to evaluate the results
- Conducted tests for different geo and TA
Result:
- We identified the 3 most effective geo
- Received more than 10.000 downloads
