Case: Underfloor heating
About the project
The client asked us to test contextual advertising. Before that, he found customers through olx and sarafan, so there were not enough customers to ensure the company's growth
Set goals:
- Constant flow of leads
- Get at least to 0 at the test stage
What was done:
- Collected semantics for search ads
- Collected minus words, wrote ads
- Launched search ads and remarketing
Result:
- Applications for 430 UAH
- Website conversion rate of 4%
