Case: Polygraphy
About the project
The client contacted us with a website and Instagram. The client had a request to promote Instagram. We started with an audience of 6,000 and now have 8,000 subscribers in 1 year on a small budget. Our main focus is not on audience acquisition, but on sales. We receive requests for 70 cents each, and sell for $6 on average for printing services. We use goals, promotion via the "promote" button, sending notifications, and also launch advertising campaigns through Ads Manager.
Set goals:
- Receive requests up to $10
- Gain an audience
- We taught them how to work with applications that came in
What was done:
- We gave recommendations on how to pack the profile
- Repackaged the profile a little
- Calculated and created audiences for the subsequent launch of the company
- We launched a lot of promotion posts and tracked which ones were the most effective, then gradually changed them when they lost their effectiveness.
- Once a month, we change the set of creos and posts for publications and stories that are being shared. We find the ones that give us the cheapest sales
Result:
- Now we have 8000 subscribers in 1 year on a small budget. Our main focus was not on recruiting an audience, but on sales.
- We receive requests for 70 cents, and sell for $6 on average for printing services.
