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LEADGEN / INSTAGRAM

Explain ordering in Instagram Stories: a five-card sequence

Bring price, included items, payment and delivery into one short sequence so a buyer does not have to search through unrelated posts.

Card one: what can be ordered

Start with a specific product and its image. Mention sizes, materials or variants without overloading the frame. Keep the sequence focused on one offer. For a candle set, show what is actually included rather than a general assortment collage that could create the wrong expectation.

Card two: price and included items

Give the current price and explain which unit or set it covers. Identify optional extras separately. A starting price needs a description of the base version so people understand what that amount buys. If pricing depends on order details, list the information needed for a quote.

Cards three and four: payment and receipt

Split the information into two clear screens. Explain payment options and confirmation on one, delivery areas, collection and timing on the other. Do not promise next-day arrival unless it is an established condition you can meet. For custom-made products, distinguish production time from transit time.

Card five: how to place an order

Give one clear action. For example, send the set name and city in a direct message. Do not ask for payment details or unnecessary personal information in public replies. If orders go through a website, test the link. It should lead to the relevant product or a clear ordering process.

Save the sequence and assign an owner

Check all the text on a phone before publishing. Decoration should not hide essential terms. Save the sequence in a relevant highlight and agree who updates it when price or delivery changes. Five cards are a convenient example, not a required count for every business.

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