The business challenge
The balcony repair and installation business had Instagram and a quiz. The initial quiz test produced expensive, low-quality enquiries, while its small geographic market quickly exhausted fresh audiences.
What we did
Lead forms ran while a website was being built. The team compared two site variants and tested more than 100 creatives and six offers, refreshing promotions and using retargeting and different campaign objectives.
Results reported in the original account
The year-long account reports around $1 per lead-form enquiry, up to $3 on the website and a blended reference of $2.80.
Original screenshots
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