The business challenge
A sand, gravel and screenings supplier needed a lower enquiry cost. The business’s margins set a target ceiling of UAH 135 per lead.
What we did
The team improved the landing page for paid search, rebuilt search campaigns and continued optimising them, aligning the advertising and website with the business requirement.
Results reported in the original account
The original account reports 386 enquiries a month at no more than UAH 135 each.
Original screenshots
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