The business challenge
The project combined enquiries from prospective property buyers with a separate webinar journey. The source states an advertising budget of $1,500–2,000 a month.
What we did
Alongside enquiry generation, the team prepared a chatbot and an automated webinar funnel. Webinar registrations and qualified leads represented different stages of engagement.
Results reported in the original account
The original account reports $8–9 per qualified lead and approximately $2 per webinar registration.
