The business challenge
The education project was starting from scratch. It needed an offer, a defined audience and advertising combinations that generated enquiries at an acceptable cost.
What we did
The team created a website and quiz, developed offers and advertising materials, and launched social advertising and retargeting while comparing test results.
Results reported in the original account
The original material reports a threefold reduction in enquiry cost and a reference of $1.20 per lead.
Original screenshots
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