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META ADS / Historical project

Pishmaniye sweets: explaining the product and scaling

A sweets producer delivering across Ukraine already had ads and two websites. It wanted more volume at an acceptable order cost, while many buyers were unfamiliar with the product.

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Original project image: Pishmaniye sweets: explaining the product and scalingLEADGEN / 13
01

The business challenge

A sweets producer delivering across Ukraine already had ads and two websites. It wanted more volume at an acceptable order cost, while many buyers were unfamiliar with the product.

02

What we did

The team compared the sites, advised on Instagram and configured analytics. It tested broad and lookalike audiences, catalogue ads, copy and retargeting. Videos used tastings, unboxings and product explanations.

03

Results reported in the original account

The source lists up to $2 per order and at least 30 daily orders as targets, not audited outcomes.

04

Original screenshots

Advertising account screenshot: Pishmaniye sweets: explaining the product and scalingOpen full image
Screenshots from the original publication. Text within the images remains in its original language.

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