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META ADS / Historical project

Web design agency: a quiz and audience tests

The web design agency needed enquiries at an acceptable cost and a test of its sales funnel. The account covers two months of work.

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Original project image: Web design agency: a quiz and audience testsLEADGEN / 18
01

The business challenge

The web design agency needed enquiries at an acceptable cost and a test of its sales funnel. The account covers two months of work.

02

What we did

The team created and tested a quiz, compared broad, interest-based and customer-list lookalike audiences, and added retargeting. Campaigns were optimised using the test results.

03

Results reported in the original account

The original case reports enquiries at up to $3.50 during those two months.

04

Original screenshots

Advertising account screenshot: Web design agency: a quiz and audience testsOpen full image
Screenshots from the original publication. Text within the images remains in its original language.

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