The business challenge
The book retailer had a website and experience only with search advertising. It wanted to test Facebook and Instagram as a new acquisition channel.
What we did
The team started with lead forms and then added conversion and catalogue-sales campaigns. It tested combinations of audiences, offers and campaign settings while comparing the economics.
Results reported in the original account
The source describes individual days with $200–300 budgets and a return figure of “4000+” without a unit or calculation method. It is therefore not labelled as ROAS, a percentage or revenue, or used as an advertising promise.
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