The business challenge
The solar supplier and installer initially relied on recommendations. It had no website or Instagram for an advertising launch, and later introduced an offer for on-site energy consumption.
What we did
The team began with a lead form, prepared scripts and helped produce videos. It developed the new offer and website and tested photo and video ads. The account covers roughly eighteen months; the project stopped because of the war.
Results reported in the original account
The source text reports $3–3.50 per website enquiry and $2–2.50 through lead forms. Its screenshot shows a different slice: 118 results at $5.32. Without dates and campaign splits, these figures cannot be treated as one reconciled report.
Original screenshots
Open full image
